Centerpiece of a Public Service Campaign
l985, The Sun Poem was the centerpiece of a public service campaign to promote racial and ethnic harmony throughout the city of Boston. A multimedia campaign publicized the poem on television, radio, the mass transit and on billboards throughout the city. The campaign was so successful it was also initiated in New York City and Providence, RI. in the late 80’s. In New York City the campaign brought together five racially diverse non-profit organizations to sponsor the campaign, The National Puerto Rican Forum, The New York Urban Coalition, The Chinatown Planning Council, The American Jewish Congress and The National Conference of Community and Justice. For the first time the public service message was aired nationally on CBS and ABC network television and radio. The sponsors also launched a city-wide poetry contest inviting students to write their own poems of racial and ethnic harmony.